Quality Uncertainty And Adverse Selection In Online Sponsored-Search Markets

Animesh Animesh, Vandana Ramachandran, Siva Viswanathan. Quality Uncertainty And Adverse Selection In Online Sponsored-Search Markets. In Proceedings of the International Conference on Information Systems, ICIS 2006, Milwaukee, Wisconsin, USA, December 10-13, 2006. pages 120, Association for Information Systems, 2006. [doi]

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