Theo Araujo, Jana Kollat. Communicating effectively about CSR on Twitter: The power of engaging strategies and storytelling elements. Internet Research, 28(2):419-431, 2018. [doi]
@article{AraujoK18,
title = {Communicating effectively about CSR on Twitter: The power of engaging strategies and storytelling elements},
author = {Theo Araujo and Jana Kollat},
year = {2018},
doi = {10.1108/IntR-04-2017-0172},
url = {https://doi.org/10.1108/IntR-04-2017-0172},
researchr = {https://researchr.org/publication/AraujoK18},
cites = {0},
citedby = {0},
journal = {Internet Research},
volume = {28},
number = {2},
pages = {419-431},
}