Ashwin Aravindakshan, Prasad A. Naik. Understanding the Memory Effects in Pulsing Advertising. Operations Research, 63(1):35-47, 2015. [doi]
@article{AravindakshanN15,
title = {Understanding the Memory Effects in Pulsing Advertising},
author = {Ashwin Aravindakshan and Prasad A. Naik},
year = {2015},
doi = {10.1287/opre.2014.1339},
url = {http://dx.doi.org/10.1287/opre.2014.1339},
researchr = {https://researchr.org/publication/AravindakshanN15},
cites = {0},
citedby = {0},
journal = {Operations Research},
volume = {63},
number = {1},
pages = {35-47},
}