Electronic word-of-mouth communities from the perspective of social network analysis

F. J. Arenas-Márquez, M. Rocío Martínez-Torres, Sergio L. Toral Marín. Electronic word-of-mouth communities from the perspective of social network analysis. Techn. Analysis & Strat. Manag., 26(8):927-942, 2014. [doi]

Authors

F. J. Arenas-Márquez

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M. Rocío Martínez-Torres

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Sergio L. Toral Marín

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