Adverse Selection and Auction Design for Internet Display Advertising

Nicholas Arnosti, Marissa Beck, Paul Milgrom. Adverse Selection and Auction Design for Internet Display Advertising. EAI Endorsed Trans. Scalable Information Systems, 3(11), 2016. [doi]

@article{ArnostiBM16,
  title = {Adverse Selection and Auction Design for Internet Display Advertising},
  author = {Nicholas Arnosti and Marissa Beck and Paul Milgrom},
  year = {2016},
  doi = {10.4108/eai.8-8-2015.2260678},
  url = {http://dx.doi.org/10.4108/eai.8-8-2015.2260678},
  researchr = {https://researchr.org/publication/ArnostiBM16},
  cites = {0},
  citedby = {0},
  journal = {EAI Endorsed Trans. Scalable Information Systems},
  volume = {3},
  number = {11},
}