An Empirical Study on Determining the Effectiveness of Social Media Advertising: A Case on Indian Millennials

Taanika Arora, Bhawna Agarwal. An Empirical Study on Determining the Effectiveness of Social Media Advertising: A Case on Indian Millennials. IJEBR, 16(2):47-68, 2020. [doi]

Authors

Taanika Arora

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Bhawna Agarwal

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