Understanding and managing customer engagement through social customer relationship management

Lokesh Arora, Prakash Singh, Vimal Bhatt, Bhuvanesh Sharma. Understanding and managing customer engagement through social customer relationship management. Journal of Decision Systems, 30(2-3):215-234, 2021. [doi]

Authors

Lokesh Arora

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Prakash Singh

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Vimal Bhatt

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Bhuvanesh Sharma

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