How iPhone innovators changed their consumption in iDay2: Hedonic post or brand devotion

Emílio J. M. Arruda-Filho, Mark M. Lennon. How iPhone innovators changed their consumption in iDay2: Hedonic post or brand devotion. Int J. Information Management, 31(6):524-532, 2011. [doi]

Authors

Emílio J. M. Arruda-Filho

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Mark M. Lennon

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