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Hossein Arsham. A markovian model of consumer buying behavior and optimal advertising pulsing policy. Computers & OR, 20(1):35-48, 1993. [doi]
Possibly Related PublicationsThe following publications are possibly variants of this publication: Consumer buying behavior and optimal advertising strategy: The quadratic profit function caseHossein Arsham, David Dianich. cor, 15(4):299-310, 1988. [doi] A Stochastic model of optimal advertising pulsing policyHossein Arsham. cor, 14(3):231-239, 1987. [doi]
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