Understanding Ant Forest continuance: effects of user experience, personal attributes and motivational factors

Muhammad Ashfaq, Qingyu Zhang, Abaid Ullah Zafar, Mehwish Malik, Abdul Waheed. Understanding Ant Forest continuance: effects of user experience, personal attributes and motivational factors. Industrial Management and Data Systems, 122(2):471-498, 2022. [doi]

@article{AshfaqZZMW22,
  title = {Understanding Ant Forest continuance: effects of user experience, personal attributes and motivational factors},
  author = {Muhammad Ashfaq and Qingyu Zhang and Abaid Ullah Zafar and Mehwish Malik and Abdul Waheed},
  year = {2022},
  doi = {10.1108/IMDS-03-2021-0164},
  url = {https://doi.org/10.1108/IMDS-03-2021-0164},
  researchr = {https://researchr.org/publication/AshfaqZZMW22},
  cites = {0},
  citedby = {0},
  journal = {Industrial Management and Data Systems},
  volume = {122},
  number = {2},
  pages = {471-498},
}