Gerhard Aust, Udo Buscher. Cooperative advertising models in supply chain management: A review. European Journal of Operational Research, 234(1):1-14, 2014. [doi]
@article{AustB14,
title = {Cooperative advertising models in supply chain management: A review},
author = {Gerhard Aust and Udo Buscher},
year = {2014},
doi = {10.1016/j.ejor.2013.08.010},
url = {http://dx.doi.org/10.1016/j.ejor.2013.08.010},
researchr = {https://researchr.org/publication/AustB14},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {234},
number = {1},
pages = {1-14},
}