Anteneh Ayanso, Armin Karimi. The moderating effects of keyword competition on the determinants of ad position in sponsored search advertising. Decision Support Systems, 70:42-59, 2015. [doi]
@article{AyansoK15,
title = {The moderating effects of keyword competition on the determinants of ad position in sponsored search advertising},
author = {Anteneh Ayanso and Armin Karimi},
year = {2015},
doi = {10.1016/j.dss.2014.11.009},
url = {http://dx.doi.org/10.1016/j.dss.2014.11.009},
researchr = {https://researchr.org/publication/AyansoK15},
cites = {0},
citedby = {0},
journal = {Decision Support Systems},
volume = {70},
pages = {42-59},
}