The Influence of a Data-Driven Culture on Product Development and Organizational Success through the Use of Business Analytics

Nehme Azoury, Satya Subrahmanyam, Nada Sarkis. The Influence of a Data-Driven Culture on Product Development and Organizational Success through the Use of Business Analytics. JoWUA, 15(2):123-134, 2024. [doi]

Authors

Nehme Azoury

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Satya Subrahmanyam

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Nada Sarkis

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