Why give away something for nothing? Investigating virtual goods pricing and permission strategies

Sulin Ba, Dan Ke, Jan Stallaert, Zhongju Zhang. Why give away something for nothing? Investigating virtual goods pricing and permission strategies. ACM Trans. Management Inf. Syst., 1(1):4, 2010. [doi]

Authors

Sulin Ba

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Dan Ke

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Jan Stallaert

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Zhongju Zhang

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