Brand recognition, service quality and price competition - researchr publication authors

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Sulin Ba, Jan Stallaert, Zhongju Zhang. Brand recognition, service quality and price competition. In Qi Li, Ting-Peng Liang, editors, Proceedings of the 7th International Conference on Electronic Commerce, ICEC 2005, Xi an, China, August 15-17, 2005. Volume 113 of ACM International Conference Proceeding Series, pages 350-354, ACM, 2005. [doi]

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