Assessment of Brand Competences in a Family Business: A Methodological Proposal

Eduard Babkin, Pavel Malyzhenkov. Assessment of Brand Competences in a Family Business: A Methodological Proposal. In Robert Pergl, Martin Molhanec, Eduard Babkin, Samuel Fosso Wamba, editors, Enterprise and Organizational Modeling and Simulation - 12th International Workshop, EOMAS 2016, Held at CAiSE 2016, Ljubljana, Slovenia, June 13, 2016, Selected Papers. Volume 272 of Lecture Notes in Business Information Processing, pages 129-138, 2016. [doi]

@inproceedings{BabkinM16,
  title = {Assessment of Brand Competences in a Family Business: A Methodological Proposal},
  author = {Eduard Babkin and Pavel Malyzhenkov},
  year = {2016},
  doi = {10.1007/978-3-319-49454-8_9},
  url = {http://dx.doi.org/10.1007/978-3-319-49454-8_9},
  researchr = {https://researchr.org/publication/BabkinM16},
  cites = {0},
  citedby = {0},
  pages = {129-138},
  booktitle = {Enterprise and Organizational Modeling and Simulation - 12th International Workshop, EOMAS 2016, Held at CAiSE 2016, Ljubljana, Slovenia, June 13, 2016, Selected Papers},
  editor = {Robert Pergl and Martin Molhanec and Eduard Babkin and Samuel Fosso Wamba},
  volume = {272},
  series = {Lecture Notes in Business Information Processing},
  isbn = {978-3-319-49453-1},
}