Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues

Hyunmi Baek, JoongHo Ahn, Youngseok Choi. Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues. Int. J. Electronic Commerce, 17(2):99-126, 2012. [doi]

Authors

Hyunmi Baek

This author has not been identified. Look up 'Hyunmi Baek' in Google

JoongHo Ahn

This author has not been identified. Look up 'JoongHo Ahn' in Google

Youngseok Choi

This author has not been identified. Look up 'Youngseok Choi' in Google