Combining Behavioral and Social Network Data for Online Advertising

Abraham Bagherjeiran, Rajesh Parekh. Combining Behavioral and Social Network Data for Online Advertising. In Workshops Proceedings of the 8th IEEE International Conference on Data Mining (ICDM 2008), December 15-19, 2008, Pisa, Italy. pages 837-846, IEEE Computer Society, 2008. [doi]

Authors

Abraham Bagherjeiran

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Rajesh Parekh

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