Designing and deploying online field experiments

Eytan Bakshy, Dean Eckles, Michael S. Bernstein. Designing and deploying online field experiments. In Chin-Wan Chung, Andrei Z. Broder, Kyuseok Shim, Torsten Suel, editors, 23rd International World Wide Web Conference, WWW '14, Seoul, Republic of Korea, April 7-11, 2014. pages 283-292, ACM, 2014. [doi]

@inproceedings{BakshyEB14,
  title = {Designing and deploying online field experiments},
  author = {Eytan Bakshy and Dean Eckles and Michael S. Bernstein},
  year = {2014},
  doi = {10.1145/2566486.2567967},
  url = {http://doi.acm.org/10.1145/2566486.2567967},
  researchr = {https://researchr.org/publication/BakshyEB14},
  cites = {0},
  citedby = {0},
  pages = {283-292},
  booktitle = {23rd International World Wide Web Conference, WWW '14, Seoul, Republic of Korea, April 7-11, 2014},
  editor = {Chin-Wan Chung and Andrei Z. Broder and Kyuseok Shim and Torsten Suel},
  publisher = {ACM},
  isbn = {978-1-4503-2744-2},
}