Santiago R. Balseiro, Ozan Candogan, Huseyin Gurkan. Multistage Intermediation in Display Advertising. Manufacturing & Service Operations Management, 23(3):714-730, 2021. [doi]
@article{BalseiroCG21,
title = {Multistage Intermediation in Display Advertising},
author = {Santiago R. Balseiro and Ozan Candogan and Huseyin Gurkan},
year = {2021},
doi = {10.1287/msom.2019.0854},
url = {https://doi.org/10.1287/msom.2019.0854},
researchr = {https://researchr.org/publication/BalseiroCG21},
cites = {0},
citedby = {0},
journal = {Manufacturing & Service Operations Management},
volume = {23},
number = {3},
pages = {714-730},
}