Action Attention GRU: A Data-Driven Approach for Enhancing Purchase Predictions in Digital Marketing

Girim Ban, Simon S. Woo, David Sung. Action Attention GRU: A Data-Driven Approach for Enhancing Purchase Predictions in Digital Marketing. In Jiman Hong, Juw Won Park, editors, Proceedings of the 39th ACM/SIGAPP Symposium on Applied Computing, SAC 2024, Avila, Spain, April 8-12, 2024. pages 919-926, ACM, 2024. [doi]

Authors

Girim Ban

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Simon S. Woo

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David Sung

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