AdHeat: an influence-based diffusion model for propagating hints to match ads

Hongji Bao, Edward Y. Chang. AdHeat: an influence-based diffusion model for propagating hints to match ads. In Michael Rappa, Paul Jones, Juliana Freire, Soumen Chakrabarti, editors, Proceedings of the 19th International Conference on World Wide Web, WWW 2010, Raleigh, North Carolina, USA, April 26-30, 2010. pages 71-80, ACM, 2010. [doi]

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