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Improving Post-Click User Engagement on Native Ads via Survival Analysis

Nicola Barbieri, Fabrizio Silvestri, Mounia Lalmas. Improving Post-Click User Engagement on Native Ads via Survival Analysis. In Jacqueline Bourdeau, Jim Hendler, Roger Nkambou, Ian Horrocks, Ben Y. Zhao, editors, Proceedings of the 25th International Conference on World Wide Web, WWW 2016, Montreal, Canada, April 11 - 15, 2016. pages 761-770, ACM, 2016. [doi]

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Nicola Barbieri

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Fabrizio Silvestri

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Mounia Lalmas

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