Clara Bassano, Matteo Gaeta, Paolo Piciocchi, James C. Spohrer. Learning the Models of Customer Behavior: From Television Advertising to Online Marketing. Int. J. Electronic Commerce, 21(4):572-604, 2017. [doi]
@article{BassanoGPS17,
title = {Learning the Models of Customer Behavior: From Television Advertising to Online Marketing},
author = {Clara Bassano and Matteo Gaeta and Paolo Piciocchi and James C. Spohrer},
year = {2017},
doi = {10.1080/10864415.2016.1355654},
url = {https://doi.org/10.1080/10864415.2016.1355654},
researchr = {https://researchr.org/publication/BassanoGPS17},
cites = {0},
citedby = {0},
journal = {Int. J. Electronic Commerce},
volume = {21},
number = {4},
pages = {572-604},
}