Why study technology non-use?

Eric P. S. Baumer, Morgan G. Ames, Jenna Burrell, Jed R. Brubaker, Paul Dourish. Why study technology non-use?. First Monday, 20(11), 2015. [doi]

@article{BaumerABBD15,
  title = {Why study technology non-use?},
  author = {Eric P. S. Baumer and Morgan G. Ames and Jenna Burrell and Jed R. Brubaker and Paul Dourish},
  year = {2015},
  url = {http://firstmonday.org/ojs/index.php/fm/article/view/6310},
  researchr = {https://researchr.org/publication/BaumerABBD15},
  cites = {0},
  citedby = {0},
  journal = {First Monday},
  volume = {20},
  number = {11},
}