Genie: An Open Box Counterfactual Policy Estimator for Optimizing Sponsored Search Marketplace

Murat Ali Bayir, Mingsen Xu, Yaojia Zhu, Yifan Shi. Genie: An Open Box Counterfactual Policy Estimator for Optimizing Sponsored Search Marketplace. In J. Shane Culpepper, Alistair Moffat, Paul N. Bennett, Kristina Lerman, editors, Proceedings of the Twelfth ACM International Conference on Web Search and Data Mining, WSDM 2019, Melbourne, VIC, Australia, February 11-15, 2019. pages 465-473, ACM, 2019. [doi]

@inproceedings{BayirXZS19,
  title = {Genie: An Open Box Counterfactual Policy Estimator for Optimizing Sponsored Search Marketplace},
  author = {Murat Ali Bayir and Mingsen Xu and Yaojia Zhu and Yifan Shi},
  year = {2019},
  doi = {10.1145/3289600.3290969},
  url = {https://doi.org/10.1145/3289600.3290969},
  researchr = {https://researchr.org/publication/BayirXZS19},
  cites = {0},
  citedby = {0},
  pages = {465-473},
  booktitle = {Proceedings of the Twelfth ACM International Conference on Web Search and Data Mining, WSDM 2019, Melbourne, VIC, Australia, February 11-15, 2019},
  editor = {J. Shane Culpepper and Alistair Moffat and Paul N. Bennett and Kristina Lerman},
  publisher = {ACM},
  isbn = {978-1-4503-5940-5},
}