Google AdWords and European trademark law

Stefan Bechtold. Google AdWords and European trademark law. Communications of the ACM, 54(1):30-32, 2011. [doi]

@article{Bechtold11,
  title = {Google AdWords and European trademark law},
  author = {Stefan Bechtold},
  year = {2011},
  doi = {10.1145/1866739.1866749},
  url = {http://doi.acm.org/10.1145/1866739.1866749},
  tags = {Google},
  researchr = {https://researchr.org/publication/Bechtold11},
  cites = {0},
  citedby = {0},
  journal = {Communications of the ACM},
  volume = {54},
  number = {1},
  pages = {30-32},
}