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A conceptual framework for the adoption of big data analytics by e-commerce startups: a case-based approach

Abhishek Behl, Pankaj Dutta, Stefan Lessmann, Yogesh K. Dwivedi, Samarjit Kar. A conceptual framework for the adoption of big data analytics by e-commerce startups: a case-based approach. Inf. Syst. E-Business Management, 17(2-4):285-318, 2019. [doi]

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Abhishek Behl

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Pankaj Dutta

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Stefan Lessmann

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Yogesh K. Dwivedi

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Samarjit Kar

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