Gordon H. Bell, Johannes Ledolter, Arthur J. Swersey. A Plackett-Burman Experiment to Increase Supermarket Sales of a National Magazine. Interfaces, 39(2):145-158, 2009. [doi]
@article{BellLS09,
title = {A Plackett-Burman Experiment to Increase Supermarket Sales of a National Magazine},
author = {Gordon H. Bell and Johannes Ledolter and Arthur J. Swersey},
year = {2009},
doi = {10.1287/inte.1080.0424},
url = {http://dx.doi.org/10.1287/inte.1080.0424},
researchr = {https://researchr.org/publication/BellLS09},
cites = {0},
citedby = {0},
journal = {Interfaces},
volume = {39},
number = {2},
pages = {145-158},
}