Customer Segmentation Based on Compensatory Fuzzy Logic within a Sustainability CRM for Intermodal Mobility - researchr publication authors

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Benjamin Wagner vom Berg, Ariel Racet Valdés, Ammar Memari, Nashida Barakat, Jorge Marx Gómez. Customer Segmentation Based on Compensatory Fuzzy Logic within a Sustainability CRM for Intermodal Mobility. In Rafael Espín, Rafael Bello Pérez, Angel Cobo, Jorge Marx Gómez, Ariel Racet Valdés, editors, Soft Computing for Business Intelligence. Volume 537 of Studies in Computational Intelligence, pages 415-429, Springer, 2014. [doi]

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