Customer Relationship Management Processes in Retail Banking - Best Practice and Business Value Evaluation - researchr publication authors

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Sven C. Berger, Sonja Gensler, Bernd Skiera, Thorsten Wiesel. Customer Relationship Management Processes in Retail Banking - Best Practice and Business Value Evaluation. In 42st Hawaii International International Conference on Systems Science (HICSS-42 2009), Proceedings (CD-ROM and online), 5-8 January 2009, Waikoloa, Big Island, HI, USA. pages 1-10, IEEE Computer Society, 2009. [doi]

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