Jonah Berger, Devin G. Pope. Can Losing Lead to Winning?. Management Science, 57(5):817-827, 2011. [doi]
@article{BergerP11, title = {Can Losing Lead to Winning?}, author = {Jonah Berger and Devin G. Pope}, year = {2011}, doi = {10.1287/mnsc.1110.1328}, url = {http://dx.doi.org/10.1287/mnsc.1110.1328}, researchr = {https://researchr.org/publication/BergerP11}, cites = {0}, citedby = {0}, journal = {Management Science}, volume = {57}, number = {5}, pages = {817-827}, }