Can Losing Lead to Winning?

Jonah Berger, Devin G. Pope. Can Losing Lead to Winning?. Management Science, 57(5):817-827, 2011. [doi]

@article{BergerP11,
  title = {Can Losing Lead to Winning?},
  author = {Jonah Berger and Devin G. Pope},
  year = {2011},
  doi = {10.1287/mnsc.1110.1328},
  url = {http://dx.doi.org/10.1287/mnsc.1110.1328},
  researchr = {https://researchr.org/publication/BergerP11},
  cites = {0},
  citedby = {0},
  journal = {Management Science},
  volume = {57},
  number = {5},
  pages = {817-827},
}