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When Attitudes Don't Predict Behavior: A Study of Attitude Strength

Anol Bhattacherjee, Clive Sanford. When Attitudes Don't Predict Behavior: A Study of Attitude Strength. In Guillermo Rodríguez-Abitia, Ignacio Ania B., editors, Connecting the Americas. 12th Americas Conference on Information Systems, AMCIS 2006, Acapulco, México, August 4-6, 2006. pages 144, Association for Information Systems, 2006. [doi]

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Anol Bhattacherjee

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Clive Sanford

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