Qingqing Bi, Doug Vogel. "Does your backyard nurture loyal customers?": The role of personal reciprocity in the relationship between satisfaction with an e-retailer sponsored virtual community and customer loyalty. In 18th Americas Conference on Information Systems, AMCIS 2012, Seattle, Washington August 9-11, 2012. Association for Information Systems, 2012. [doi]
@inproceedings{BiV12,
title = {"Does your backyard nurture loyal customers?": The role of personal reciprocity in the relationship between satisfaction with an e-retailer sponsored virtual community and customer loyalty},
author = {Qingqing Bi and Doug Vogel},
year = {2012},
url = {http://aisel.aisnet.org/amcis2012/proceedings/SocialIssues/13},
researchr = {https://researchr.org/publication/BiV12},
cites = {0},
citedby = {0},
booktitle = {18th Americas Conference on Information Systems, AMCIS 2012, Seattle, Washington August 9-11, 2012},
publisher = {Association for Information Systems},
isbn = {978-0-615-66346-3},
}