Jing Bian, Chunhui Liu. Relation between brand equity and purchase intention in hotel industry. IJSS, 7(1):18-34, 2011. [doi]
@article{BianL11-0,
title = {Relation between brand equity and purchase intention in hotel industry},
author = {Jing Bian and Chunhui Liu},
year = {2011},
doi = {10.1504/IJSS.2011.040640},
url = {http://dx.doi.org/10.1504/IJSS.2011.040640},
researchr = {https://researchr.org/publication/BianL11-0},
cites = {0},
citedby = {0},
journal = {IJSS},
volume = {7},
number = {1},
pages = {18-34},
}