When to Message: Investigating User Response Prediction with Machine Learning for Advertisement Emails

Christian Bitter, Hasan Tercan, Tobias Meisen, Todd Bodnar, Philipp Meisen. When to Message: Investigating User Response Prediction with Machine Learning for Advertisement Emails. In 4th International Conference on Artificial Intelligence for Industries, AI4I 2021, Laguna Hills, CA, USA, September 20-22, 2021. pages 25-29, IEEE, 2021. [doi]

@inproceedings{BitterTMBM21,
  title = {When to Message: Investigating User Response Prediction with Machine Learning for Advertisement Emails},
  author = {Christian Bitter and Hasan Tercan and Tobias Meisen and Todd Bodnar and Philipp Meisen},
  year = {2021},
  doi = {10.1109/AI4I51902.2021.00014},
  url = {https://doi.org/10.1109/AI4I51902.2021.00014},
  researchr = {https://researchr.org/publication/BitterTMBM21},
  cites = {0},
  citedby = {0},
  pages = {25-29},
  booktitle = {4th International Conference on Artificial Intelligence for Industries, AI4I 2021, Laguna Hills, CA, USA, September 20-22, 2021},
  publisher = {IEEE},
  isbn = {978-1-6654-3410-2},
}