Generalizing the appeal of B2C site features across domains

Brian F. Blake, Steven Given, Kimberly A. Neuendorf, Michael Horvath. Generalizing the appeal of B2C site features across domains. Internet Research, 27(4):730-751, 2017. [doi]

Authors

Brian F. Blake

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Steven Given

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Kimberly A. Neuendorf

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Michael Horvath

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