Potentials of AR technology for the digitalization of consultancy intensive sales processes on the example of furniture sales - researchr publication authors

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Oliver Blunk, Gordon Brown, Niklas Osmers, Michael Prilla. Potentials of AR technology for the digitalization of consultancy intensive sales processes on the example of furniture sales. In Norbert Gronau, Moreen Heine, Hanna Krasnova, K. Poustcchi, editors, Entwicklungen, Chancen und Herausforderungen der Digitalisierung: Proceedings der 15. Internationalen Tagung Wirtschaftsinformatik, WI 2020, Potsdam, Germany, March 9-11, 2020. Community Tracks. pages 57-72, GITO Verlag, 2020. [doi]

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