An Empirical Investigation of the Sales-Promotion Relationship: Modeling Factors Through Linear Regression Analysis

Anuja Bokhare, Aishwarya Kulkarni, Madhuri Rao. An Empirical Investigation of the Sales-Promotion Relationship: Modeling Factors Through Linear Regression Analysis. In 6th International Conference on Contemporary Computing and Informatics, IC3I 2023, Gautam Buddha Nagar, India, September 14-16, 2023. pages 1289-1293, IEEE, 2023. [doi]

@inproceedings{BokhareKR23,
  title = {An Empirical Investigation of the Sales-Promotion Relationship: Modeling Factors Through Linear Regression Analysis},
  author = {Anuja Bokhare and Aishwarya Kulkarni and Madhuri Rao},
  year = {2023},
  doi = {10.1109/IC3I59117.2023.10397783},
  url = {https://doi.org/10.1109/IC3I59117.2023.10397783},
  researchr = {https://researchr.org/publication/BokhareKR23},
  cites = {0},
  citedby = {0},
  pages = {1289-1293},
  booktitle = {6th International Conference on Contemporary Computing and Informatics, IC3I 2023, Gautam Buddha Nagar, India, September 14-16, 2023},
  publisher = {IEEE},
  isbn = {979-8-3503-0448-0},
}