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Digitalization of Local Owner-Operated Retail Outlets: Between Customer Demand, Competitive Challenge and Business Persistence

Lars Bollweg, Richard Lackes, Markus Siepermann, Peter Weber. Digitalization of Local Owner-Operated Retail Outlets: Between Customer Demand, Competitive Challenge and Business Persistence. In Norbert Gronau, Moreen Heine, Hanna Krasnova, K. Poustcchi, editors, Entwicklungen, Chancen und Herausforderungen der Digitalisierung: Proceedings der 15. Internationalen Tagung Wirtschaftsinformatik, WI 2020, Potsdam, Germany, March 9-11, 2020. Zentrale Tracks. pages 1004-1018, GITO Verlag, 2020. [doi]

Authors

Lars Bollweg

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Richard Lackes

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Markus Siepermann

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Peter Weber

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