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Cognitive Anchoring of Color Cues on Online Review Ratings

Dario Bonaretti, Marcin Lukasz Bartosiak, Gabriele Piccoli. Cognitive Anchoring of Color Cues on Online Review Ratings. In 23rd Americas Conference on Information Systems, AMCIS 2017, Boston, MA, USA, August 10-12, 2017. Association for Information Systems, 2017. [doi]

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