A set of metrics to assess stakeholder engagement and social legitimacy on a corporate Facebook page

Enrique Bonsón, Melinda Ratkai. A set of metrics to assess stakeholder engagement and social legitimacy on a corporate Facebook page. Online Information Review, 37(5):787-803, 2013. [doi]

Authors

Enrique Bonsón

This author has not been identified. Look up 'Enrique Bonsón' in Google

Melinda Ratkai

This author has not been identified. Look up 'Melinda Ratkai' in Google