Data Mining for Customers' Positive Reaction to Advertising in Social Media

Veera Boonjing, Daranee Pimchangthong. Data Mining for Customers' Positive Reaction to Advertising in Social Media. In Maria Ganzha, Leszek A. Maciaszek, Marcin Paprzycki, editors, Proceedings of the 2017 Federated Conference on Computer Science and Information Systems, FedCSIS 2017, Prague, Czech Republic, September 3-6, 2017. pages 945-948, 2017. [doi]

@inproceedings{BoonjingP17,
  title = {Data Mining for Customers' Positive Reaction to Advertising in Social Media},
  author = {Veera Boonjing and Daranee Pimchangthong},
  year = {2017},
  doi = {10.15439/2017F356},
  url = {https://doi.org/10.15439/2017F356},
  researchr = {https://researchr.org/publication/BoonjingP17},
  cites = {0},
  citedby = {0},
  pages = {945-948},
  booktitle = {Proceedings of the 2017 Federated Conference on Computer Science and Information Systems, FedCSIS 2017, Prague, Czech Republic, September 3-6, 2017},
  editor = {Maria Ganzha and Leszek A. Maciaszek and Marcin Paprzycki},
  isbn = {978-83-946253-9-9},
}