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When Culture Trumps Economic Laws: Persistent Segmentation of the Mobile Instant Messaging Market

Maria C. Borges, Max-Robert Ulbricht, Frank Pallas. When Culture Trumps Economic Laws: Persistent Segmentation of the Mobile Instant Messaging Market. In José Ángel Bañares, Konstantinos Tserpes, Jörn Altmann, editors, Economics of Grids, Clouds, Systems, and Services - 13th International Conference, GECON 2016, Athens, Greece, September 20-22, 2016, Revised Selected Papers. Volume 10382 of Lecture Notes in Computer Science, pages 115-126, Springer, 2016. [doi]

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Maria C. Borges

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Max-Robert Ulbricht

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Frank Pallas

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