Dynamics of bid optimization in online advertisement auctions

Christian Borgs, Jennifer T. Chayes, Nicole Immorlica, Kamal Jain, Omid Etesami, Mohammad Mahdian. Dynamics of bid optimization in online advertisement auctions. In Carey L. Williamson, Mary Ellen Zurko, Peter F. Patel-Schneider, Prashant J. Shenoy, editors, Proceedings of the 16th International Conference on World Wide Web, WWW 2007, Banff, Alberta, Canada, May 8-12, 2007. pages 531-540, ACM, 2007. [doi]

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