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Integrating Genetic Algorithms and Analytic Hierarchy Process for Customer Retention Optimization in E-Commerce

Ikhlass Boukrouh, Faouzi Tayalati, Abdellah Azmani. Integrating Genetic Algorithms and Analytic Hierarchy Process for Customer Retention Optimization in E-Commerce. In 2nd International Conference on Artificial Intelligence, Blockchain, and Internet of Things, AIBThings 2024, Mt Pleasant, MI, USA, September 7-8, 2024. pages 1-5, IEEE, 2024. [doi]

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