How to Manage the Segment-of-One? A Framework to Reduce Customer Complexity - researchr publication authors

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Rebecca Bregant, Claudia Jandl, Philipp Brune, Heiko Gewald. How to Manage the Segment-of-One? A Framework to Reduce Customer Complexity. In Isabel Ramos, Virpi Tuunainen, Helmut Krcmar, editors, 25th European Conference on Information Systems, ECIS 2017, Guimarães, Portugal, June 5-10, 2017. pages 7, 2017. [doi]

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