Frederik von Briel, Per Davidsson. Digital Platforms and Network Effects: Using Digital Nudges for Growth Hacking. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]
@inproceedings{BrielD19,
title = {Digital Platforms and Network Effects: Using Digital Nudges for Growth Hacking},
author = {Frederik von Briel and Per Davidsson},
year = {2019},
url = {https://aisel.aisnet.org/icis2019/innov_entre/innov_entre/8},
researchr = {https://researchr.org/publication/BrielD19},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019},
editor = {Helmut Krcmar and Jane Fedorowicz and Wai Fong Boh and Jan Marco Leimeister and Sunil Wattal},
publisher = {Association for Information Systems},
isbn = {978-0-9966831-9-7},
}