An Approach to Satisfy Managerial Awareness of Strategic Events in the Field of M-Commerce

Carsten Brockmann, Eldar Sultanow, Renee M. E. Pratt, Norbert Gronau. An Approach to Satisfy Managerial Awareness of Strategic Events in the Field of M-Commerce. In 21st Americas Conference on Information Systems, AMCIS 2015, Puerto Rico, August 13-15, 2015. Association for Information Systems, 2015. [doi]

@inproceedings{BrockmannSPG15,
  title = {An Approach to Satisfy Managerial Awareness of Strategic Events in the Field of M-Commerce},
  author = {Carsten Brockmann and Eldar Sultanow and Renee M. E. Pratt and Norbert Gronau},
  year = {2015},
  url = {http://aisel.aisnet.org/amcis2015/BizAnalytics/GeneralPresentations/32},
  researchr = {https://researchr.org/publication/BrockmannSPG15},
  cites = {0},
  citedby = {0},
  booktitle = {21st Americas Conference on Information Systems, AMCIS 2015, Puerto Rico, August 13-15, 2015},
  publisher = {Association for Information Systems},
}