Andrei Z. Broder, Peter Ciccolo, Evgeniy Gabrilovich, Vanja Josifovski, Donald Metzler, Lance Riedel, Jeffrey Yuan. Online expansion of rare queries for sponsored search. In Juan Quemada, Gonzalo León, Yoëlle S. Maarek, Wolfgang Nejdl, editors, Proceedings of the 18th International Conference on World Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009. pages 511-520, ACM, 2009. [doi]
@inproceedings{BroderCGJMRY09,
title = {Online expansion of rare queries for sponsored search},
author = {Andrei Z. Broder and Peter Ciccolo and Evgeniy Gabrilovich and Vanja Josifovski and Donald Metzler and Lance Riedel and Jeffrey Yuan},
year = {2009},
doi = {10.1145/1526709.1526778},
url = {http://doi.acm.org/10.1145/1526709.1526778},
tags = {search},
researchr = {https://researchr.org/publication/BroderCGJMRY09},
cites = {0},
citedby = {0},
pages = {511-520},
booktitle = {Proceedings of the 18th International Conference on World Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009},
editor = {Juan Quemada and Gonzalo León and Yoëlle S. Maarek and Wolfgang Nejdl},
publisher = {ACM},
isbn = {978-1-60558-487-4},
}